WGN Daytime Chicago
This section showcases my work creating compelling news segments about Studio41 on the esteemed WGN show, Daytime Chicago. As a passionate storyteller, I had the privilege of crafting captivating narratives that celebrated Studio41's exceptional products and unraveled the essence of their brand. Discover the world of home improvement, design inspirations, and the latest trends showcased through the lens of Daytime Chicago.
Price Match Guarantee
In this segment, our goal was to show Daytime Chicago viewers that shopping with Studio41 is superior to using online retailers like Amazon.

Purpose:
The primary purpose of this news segment was to inform viewers about Studio41's price match guarantee. In a world dominated by e-commerce, we wanted to show the additional value that comes with working in our showrooms. With the price match guarantee, customers can be confident that they're getting the best customer service without overspending.
Goal:
Our goal with this segment was to inform viewers about the Studio41 price match guarantee in an attempt to discourage them from shopping on Amazon. Our emphasis on competitive pricing shows our commitment to the customer as well as informing viewers about the true value that comes with working with one of our showroom experts.
Target Audience:
The news segment was tailored to homeowners, interior designers, and architects that are hesitant to work with Studio41 because they believe there are cheaper alternatives.
Concept:
I was responsible for creating the topic and talking points for this segment. I collaborated closely with the WGN production team to ensure the segments aligned with the show's format and audience interests.
In-Studio Filming:
I was present during the filming of the news segments in the WGN studio, overseeing the production process and ensuring a smooth and professional execution.
Interview Preparations:
Before E.J Silver, the owner of Studio41, was interviewed, I was in charge of prepping him, ensuring he had the key talking points and felt comfortable conveying the essence of Studio41's offerings to the audience.
Outcome:
The news segments received positive feedback and garnered significant viewership from WGN's Daytime Chicago audience. Viewers expressed admiration for Studio41's price match guarantee and the experienced staff, leading to increased customer inquiries and visits to the showrooms.
Key Takeaways:
Collaboration with media outlets like WGN provided a valuable platform to showcase Studio41's brand to a wider audience and establish the company as a leader in the home improvement industry. The carefully curated topics and talking points effectively highlighted the unique aspects of Studio41, resonating with viewers and encouraging them to explore the showrooms for their home improvement needs.
Conclusion:
The news segment was a success, capturing the attention of viewers and offering a glimpse into the world of premium home improvement and design. Through meticulous content creation, in-studio filming, and interview preparation, the segment showcased Studio41's commitment to excellence and personalized service. The collaboration with WGN provided an exceptional opportunity to elevate the Studio41 brand, leaving a lasting impression on the audience and inspiring them to create their dream living spaces with Studio41's exceptional products.
Quick Ship Cabinetry Before The Holidays
In this segment we dive into Studio41's Quick Ship Cabinetry Program. I had the privilege of leading this exciting project, showcasing Studio41's commitment to exceptional customer service and quality cabinetry. In this segment we explore the Chicago showroom, delving into an insightful interview with EJ Silver, one of the owners of Studio41, to unveil the unparalleled Quick Ship Cabinetry Program. We'll also take an exclusive look at Studio41's own cabinetry brand, Allure, manufactured right here in Chicago. This segment highlights the unique ability of Studio41 to bring joy to customers' homes in time for Christmas, as they purchase and have their cabinets installed swiftly.

Purpose:
The primary purpose of this news segment was to showcase Studio41's Quick Ship Cabinetry Program and its capacity to provide timely cabinetry solutions, aligning perfectly with customers' holiday home improvement plans.
Goal:
Our goal with this segment was to communicate to viewers that they could purchase and install cabinets in time for the holidays, as well as showcase our own cabinetry brand, Allure.
Target Audience:
The news segment targeted homeowners and remodelers seeking a seamless cabinetry solution, catering to their specific holiday deadlines.
Concept:
I played a key role in preparing EJ Silver for the interview, ensuring the right talking points were highlighted to showcase Studio41's Quick Ship Cabinetry Program and Allure cabinetry brand.
In-Showroom Filming:
I worked closely with the WGN camera crew, showing them the ideal filming locations within Studio41's Chicago showroom to capture the essence of the brand and its offerings.
Stand-In Customer:
As a stand-in customer during the segment, I experienced the seamless process of Studio41's Quick Ship Cabinetry Program, highlighting its efficiency and customer-centric approach.
Outcome:
The news segment garnered significant engagement from the WGN Daytime Chicago audience, resonating with viewers seeking timely cabinetry solutions for the holidays. Studio41's dedication to delivering quality products and outstanding customer service was showcased, further solidifying the brand's reputation as a trusted home improvement partner.
Key Takeaways:
The segment's focus on Studio41's Quick Ship Cabinetry Program and Allure cabinetry brand underscored the company's unique ability to offer timely and exceptional cabinetry solutions manufactured locally in Chicago. Collaboration with WGN provided a valuable platform to reach a wide audience and create brand awareness during the holiday season, a critical time for home improvement projects.
Conclusion:
The Studio41 - Quick Ship Cabinetry Program News Segment on WGN Daytime Chicago perfectly captured the essence of Studio41's dedication to delivering quality cabinetry solutions with unmatched efficiency. With a heartfelt interview, insightful filming, and a stand-in customer experience, the segment showcased Studio41's commitment to creating holiday magic for its customers. The collaborative effort with WGN provided an exceptional opportunity to elevate the Studio41 brand, inspiring viewers to transform their homes just in time for Christmas. The success of this news segment stands as a testament to Studio41's passion for excellence and customer satisfaction, making the holiday season brighter for homeowners and remodelers alike.
83rd Street Showroom Remodel
In this segment, we take an exclusive tour of Studio41's newly remodeled 83rd Street showroom in the heart of Chicago's South Side. EJ Silver, one of the owners of Studio41, explains the rich history of this family-owned business, which evolved into the vast plumbing and hardware empire we see today.

Purpose:
The primary purpose of this news segment was to highlight Studio41's commitment to serving the South Side of Chicago and showcase the splendid remodel of their 83rd Street showroom.
Goal:
Our goal with this segment was to communicate Studio41's rich family history, the evolution of their business, and the expansion of their showrooms to reach diverse communities, including the recent addition in Scottsdale, Arizona.
Target Audience:
The news segment targeted viewers in the South Side of Chicago, particularly homeowners and design enthusiasts seeking inspiration and access to premium kitchen and bath products.
Concept:
I curated the talking points for EJ Silver's interview, ensuring a focus on Studio41's heritage, growth, and dedication to the South Side community.
In-Showroom Filming:
I collaborated closely with the WGN camera crew, guiding them to capture the newly remodeled 83rd Street showroom's highlights, showcasing the range of premium Kohler products.howing them the ideal filming locations within Studio41's Chicago showroom to capture the essence of the brand and its offerings.
Legacy Unveiled:
Through the interview, we traced the roots of Studio41's journey, unveiling their family legacy and vision for becoming a trusted source for plumbing and hardware needs.
Outcome:
The news segment resonated with the WGN Daytime Chicago audience, fostering a deeper appreciation for Studio41's history and commitment to community-oriented service. The segment showcased Studio41's reputation as a premier destination for top-quality kitchen and bath products, further solidifying their status as a trusted industry leader.
Key Takeaways:
The interview with EJ Silver brought authenticity to the segment, allowing viewers to connect with Studio41's family-driven ethos and dedication to providing the finest home improvement solutions. Collaboration with WGN provided an excellent platform to showcase Studio41's South Side showroom remodel and the value they bring to diverse communities in Chicago and beyond.
Conclusion:
The Studio41 - 83rd Street Showroom Remodel News Segment on WGN Daytime Chicago was a compelling portrayal of Studio41's legacy, growth, and steadfast commitment to serving communities. Through the insightful interview and showroom tour, viewers gained a deeper understanding of Studio41's values and dedication to providing top-notch kitchen and bath products. The collaborative effort with WGN allowed Studio41 to share its story with a broader audience, solidifying their position as a trusted source for home improvement needs. This news segment stands as a tribute to Studio41's enduring legacy and their unwavering pledge to deliver excellence, further strengthening their connection with the South Side community and beyond.
Studio41 Window Program
In this segment, EJ dives into the Studio41 Window Program, creating a comprehensive guide to finding the perfect windows for every homeowner. From in-home consultations to expert installations, Studio41's Window Program ensures a seamless experience from start to finish.

Purpose:
The primary purpose of this news segment was to showcase Studio41's Window Program, providing viewers with valuable insights into their extensive window options, including their own established brand, ClimateGuard, and the prestigious Infinity from Marvin windows.
Goal:
Our goal with this segment was to educate homeowners on the wide variety of window choices available, catering to different budgets, and empowering them with knowledge for making informed decisions.
Target Audience:
The news segment targeted homeowners and remodelers seeking expert guidance on window replacement and exploring the finest window options for their homes.
Concept:
I curated the talking points for EJ Silver's interview, ensuring a focus on Studio41's legacy, their window offerings, and the in-home consultation process to guide viewers through the window shopping journey.
In-Studio Filming:
I worked closely with EJ Silver, prepping him for the interview, ensuring he conveyed essential information about Studio41's Window Program with clarity and authenticity. I also collaborated with WGN's production team to provide footage for the segment.
Outcome:
The segment elevated Studio41's brand visibility, establishing them as a reputable destination for top-notch window options and expertise. The news segment resonated with the WGN Daytime Chicago audience, offering valuable insights into Studio41's distinguished window solutions and the guidance they provide for homeowners.
Key Takeaways:
Collaboration with WGN provided an exceptional platform to showcase Studio41's Window Program and its unparalleled offerings, creating awareness among homeowners seeking window replacement solutions. The interview with EJ Silver brought authenticity and expertise to the segment, enabling viewers to trust Studio41 as a reliable source for their window needs.
Conclusion:
The Studio41 Window Program News Segment on WGN Daytime Chicago is a comprehensive guide that unlocks the world of window possibilities for homeowners. Through the insightful interview and expert guidance from EJ Silver, viewers gained a deeper understanding of Studio41's rich legacy, their esteemed ClimateGuard brand, and their premier distributorship of Infinity from Marvin windows. The segment showcased Studio41's dedication to providing diverse window options catering to every budget and offering invaluable tips for the window shopping process. This news segment stands as a testament to Studio41's commitment to excellence and their drive to transform homes through the heart and soul of every residence - the windows. With this informative showcase, Studio41 reinforces its position as a trusted window solution provider, offering impeccable service and unrivaled expertise to homeowners and remodelers alike.