Studio41 & Kohler
Welcome to the Kohler-Co op Advertising section of my portfolio, where I am thrilled to present a series of captivating video advertisements created in collaboration with Studio41 and Kohler. Through these compelling visuals and storytelling, we aimed to showcase the perfect synergy between Studio41's exceptional products and Kohler's innovative designs, bringing elegance and functionality to life for our audiences.
Statement & Anthem Collection
This project showcases a 15-second advertisement for the Kohler Statement and Anthem Collection. The video is an engaging and dynamic showcase of the premium product line, capturing the essence of elegance and functionality that defines Kohler's exceptional designs. Through a combination of dramatic shots featuring the collection's stunning products, accompanied by upbeat and dramatic music, the ad aims to captivate the audience's attention and immerse them in a world of exquisite possibilities.
Purpose:
The primary purpose of this video advertisement is to build brand awareness and highlight the Kohler Statement and Anthem Collection's unique offerings.
Goal:
The primary purpose of this video advertisement is to build brand awareness and highlight the Kohler Statement and Anthem Collection's unique offerings.
Target Audience:
The video is tailored to appeal to homeowners, interior designers, and architects seeking sophisticated, high-end bathroom and kitchen fixtures.
Concept:
I conceptualized the creative approach, aiming to showcase the elegance and innovation synonymous with the Kohler brand.
Production:
I was not involved in the filming of this creative. I sourced the video content from Studio41's Kohler content library.
Editing & Post Production:
During the post-production phase, I meticulously edited the footage, synchronizing it with the upbeat dramatic music to enhance the video's energy and impact.
Distribution:
This video was distributed through a variety of digital platforms. I was in charge of uploading the video to YouTube, Instagram, and Tiktok. Through keyword research, I was able to create the video's title, description, and tags to ensure organic visibility on YouTube. I also reformatted the video for mobile distribution. Aside from these platforms, the video was distributed through programmatic advertising on streaming services such as Hulu.
Outcome:
The ad garnered significant traction, accumulating over 250 thousand views across various digital platforms within the first month of its release.
Conclusion:
The Kohler Statement and Anthem Collection - 15-Second Advertisement successfully conveyed the elegance and allure of the collection, leaving a lasting impression on viewers. Through a strategic blend of captivating shots, compelling copy, and vibrant music, the ad sparked interest in Kohler's premium product line, driving audiences to explore the designs, experiences, and possibilities offered by the brand.
Stillness Freestanding Bath
Welcome to the exhilarating world of the Kohler Stillness Freestanding Bath - a captivating 15-second advertisement that embodies tranquility and luxury. In this project, we embark on a visual journey, immersing the audience in the allure of the Stillness Freestanding Bath through a series of breathtaking shots and an uplifting dramatic soundtrack. This video advertisement exudes elegance, elevating the bathroom experience to a realm of unparalleled serenity and sophistication.
Purpose:
The primary purpose of this video advertisement is to showcase the Kohler Stillness Freestanding Bath as the epitome of luxurious self-care and relaxation, thereby enticing potential customers to explore its unique features.
Goal:
Our goal with this ad is to generate interest in the Stillness Freestanding Bath, aiming to boost product inquiries and potential sales among homeowners, interior designers, and architects seeking premium bathroom fixtures.
Target Audience:
The video targets discerning individuals with a penchant for refined aesthetics and an appreciation for the transformative power of a well-designed bath space.
Concept:
Crafting the creative concept, we sought to highlight the essence of tranquility and modern elegance embodied by the Stillness Freestanding Bath. The choice of an upbeat dramatic music track enhances the aspirational quality of the video.
Production:
I was not involved in the filming of this creative. I sourced the video content from Studio41's Kohler content library.
Editing & Post Production:
In the post-production phase, I curated the footage, synchronizing the dramatic shots with the uplifting music to evoke emotions of relaxation and luxury.
Distribution:
This video was distributed through a variety of digital platforms. I was in charge of uploading the video to YouTube, Instagram, and Tiktok. Through keyword research, I was able to create the video's title, description, and tags to ensure organic visibility on YouTube. I also reformatted the video for mobile distribution. Aside from these platforms, the video was distributed through programmatic advertising on streaming services such as Hulu.
Outcome:
The ad accumulated over 175 thousand views on YouTube as well as hundreds of thousands of views across additional digital platforms.
Conclusion:
The Kohler Stillness Freestanding Bath - 15-Second Advertisement is a resounding success, conveying the product's allure and inviting viewers into a world of ultimate relaxation and sophistication. Through strategic visuals and a carefully chosen soundtrack, this ad elevates the Kohler Stillness Freestanding Bath to an epitome of luxury, capturing the hearts of viewers and encouraging them to explore the transformative experience offered by this exceptional bathroom fixture.
Vibrant Titanium
Immerse yourself in the world of Kohler Vibrant Titanium through this captivating 15-second advertisement that redefines sophistication and elegance. In this project, we embark on an awe-inspiring visual journey, expertly weaving together stunning b-roll footage of majestic mountains, luxury titanium watches, and airplane engine blades, seamlessly complementing the sleek and striking design of Kohler's Vibrant Titanium products. This wordless masterpiece encapsulates the essence of modernity and innovation, leaving viewers mesmerized by the allure of this remarkable collection.
Purpose:
The primary purpose of this video advertisement is to evoke a sense of opulence and contemporary style associated with the Kohler Vibrant Titanium line of products, inviting potential customers to explore the brand's premium offerings.
Goal:
Our aim with this ad is to generate curiosity and intrigue among homeowners, interior designers, and architects seeking premium bathroom fixtures, ultimately driving them to learn more about Kohler Vibrant Titanium.
Target Audience:
The video targets discerning individuals with a taste for luxury and a desire to elevate their living spaces with timeless, high-quality designs.
Concept:
The creative concept revolves around crafting a visual symphony that seamlessly connects the grandeur of nature, the elegance of luxury watches, and the precision of aircraft engineering with the contemporary sophistication of Kohler Vibrant Titanium products.
Production:
I was not involved in the filming of this creative. I sourced the video content from Studio41's Kohler content library.
Editing & Post Production:
In the post-production phase, I curated the footage, ensuring each frame exudes an air of refinement, aligning with the Vibrant Titanium collection's unique aesthetics.
Distribution:
This video was distributed through a variety of digital platforms. I was in charge of uploading the video to YouTube, Instagram, and Tiktok. Through keyword research, I was able to create the video's title, description, and tags to ensure organic visibility on YouTube. I also reformatted the video for mobile distribution. Aside from these platforms, the video was distributed through programmatic advertising on streaming services such as Hulu.
Outcome:
The ad accumulated over 270 thousand views on YouTube as well as hundreds of thousands of views across additional digital platforms.
Conclusion:
The Kohler Vibrant Titanium - 15-Second Advertisement stands as a testament to the power of evocative visuals in conveying luxury and innovation. Through strategic selection and editing of stunning b-roll footage, this ad paints an extraordinary portrait of the Vibrant Titanium collection, captivating audiences with its contemporary grace and inspiring them to explore the world of Kohler's timeless and refined bathroom fixtures.